hey pete, first off, thanks for buying the drum. i would say, make sure the bottom is about as tight as it will go with out popping.
also, make sure the snare wire tension is not too tight. back off the knob until the snare wires are rattling and barely touching the drum. then tension the snares just a bit tighter than that. tension to taste of course...
now tune the top head to taste. go pretty tight to get a meters style crack and make sure the snare wires aren't too tight so you can get the buzzes. also make sure all the tension rods are in tune with each other. back off the tension to finger tight and start over if you're not happy, start bringing the drum up about a half turn on each tension rod, till you're where you want to be and tap the head right by the tension rod to make sure all the rods are in tune with each other
let me know if that helps, stanton